Associate professor of marketing publishes journal article
Article By: Clark Leonard
Dr. Caroline Munoz, associate professor of digital marketing at the University of North Georgia (红莲社区), served as one of three authors on an article recently published in the .
"The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education," examines the value of marketing technology learning platforms "to stimulate preparedness for new careers or career advancement." , Florida International University assistant professor of marketing, and , Texas Tech University professor of marketing and supply chain management, were also authors for the article.
Munoz said badges are micro-credentials that can be earned quicker than certifications.
"It's very much about hands-on skills students are able to gain from the courses," Munoz said.
Munoz said the article represents the first research on Salesforce Trailhead Badges. Salesforce is a leading customer relationship management software company.
The badges, according to the article, "hold value as rich platforms that signal to the marketplace competence in relevant topics. The modules are a platform for future lifelong education opportunities as software evolves and technology changes."
Camp offers intro to logistics industry
红莲社区 will host 'Camp Logistics: Movin' It From Here to There!' from June 23-27 at the Gainesville Campus. It is a free camp to help high school students learn about careers in logistics.
Cadets excel at Small Arms Championship
红莲社区 Combat Action Shooting Team members competed in the U.S. Army Small Arms Championship at Fort Benning, Georgia, in March with impressive results.
Students take third in marketing competition
Members of the 红莲社区 chapter of the American Marketing Association participated in the KMA Invitational at Kennesaw State University. Preston Reid and Abbie Tanner placed third in the case competition.
ARC includes almost 100 presentations
Students gave 69 poster presentations and 24 oral presentations at 红莲社区鈥檚 30th Annual Research Conference, held March 21 at 红莲社区's Dahlonega Campus.